Textual analysis of previous student examples: The Streets - Fit But You Know It 

In terms of mise en scene, this video is very good. The main character in the video has been costumed carefully to suit a certain type of person; the chav/lad. Immediately as the audience we can tell this from the burberry hat he is sporting which is typical chav attire, that he fitd the typicval stereotype. He's also wearing a harington jacket in most scenes which is another item of clothing often worn by this particular stereotype, another item of clothing that we can also associate with the stereotype is the Fred Perry polo shirts that he's wearing in various shots, these can also be associated with chav/lads. The final aspect of costuming is the way that the other boy in the video is dressed in formal attire, with a tie and shirt and is also going out with girl which could also say about the chav/lad character not being found attractive by females.  Another way they have helped the audience identify the character is the way he's often seen drinking beer, this supposedly a very typical trait of chav/lads and are often seen as 'lager louts.' With regards to locations, the main character is seen in a kebab shop which is also the type of  place chavs can be found. And it is also shot in an urban setting which also helps give a certain feel about the characters.   

In terms of editing it has many good techniques, for example they use multiple jump cutting throughout helping the video flow better. They also use a lot of fade out techniques to either change locations or to show intimate moments, however i think it only works for changing locations. The fading out technique also helps show his intoxicated state and fragile state of mind which is good as the audience can understand what the characters feeling through editing techniques. They also use graphic matches for changing locations as well which flows really well.    

The shot variation in the video is possibly the best aspect of the video, the camerawork is used cleverly and helps carry the video along at some points. For example they use a point of view shot of the bottom of the pint glass which is very clever and gives it a different dimension.The point of view shot when from the perspective of the intimidated boy in the alleyway (pictured below) also show the aggression of the stereotypes towards other people.  They also show over the shoulder shots to allow us to either see a character, location or to also see what the character is watching, so an alternative POV. There is a lot of camera techniques of going in and out of focus which creates a nice effect of the shot. 

The sound aspects of the video are also quite strong, the lip-syncing within the video is very good and manages to flow with lyrics well and keep up with the song which can sometimes be hard. The video also uses direct address throughout which is quite good as it gives it a more star value as he seems confident in what he's doing. 

Overall I think that this music video is a strong effort and contains a lot of shot variation and clever editing techniques which helps the video flow well and with the clever aspects of mise en scene helping the audience identify characters well. However its not perfect and i think they got a bit mixed up wether they wanted a narrative, concept or performance and ended having a bit of unbalance between the three. The video is available below: