Taylor Swift - We Are Never Ever Getting Back Together

I have chosen Taylor Swift's new music video to analyse because I found it very different to her usual narrative based music videos. This video in particular reminded me a lot of Bruno Mars' - The Lazy Song.
Upon further inspection I found out that both director's are different yet both video styles are very similar.
Taylor's music video was directed by Declan Whitebloom whereas Bruno's was directed by Cameron Duddy.

Looking into Declan's music video archive we can clearly see his auteur style is performance based rather than narrative.


A few examples of this are:
One Direction - One Thing
Ivan Gough & Feenixpawl - In My Mind
Lawson - When She Was Mine

Applying Goodwin's Theory:

This music video demonstrates the certain genre characteristics that Taylor Swift's music is known for. Her music tends to be very relatable to late teen/early twenties aged females. This particular song is very upbeat and pop, a fun song you'd expect girls to be singing into a hairbrush with a group of their friends during a 'girls night in'. 
This music video represents these genre characteristics down to a T.

In this next screen shot we can see how the lyrics and visuals match. Taylor sings the line "you called me up again tonight/But oooh, this time I'm telling you, I'm telling you" we get a perfect match to lyrics and visual making the narrative easy to follow.

Throughout the video we get various shots focusing on a close up of the singer, Taylor Swift. This is very common in many music videos.